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Charmed Public Relations eats, breathes and sleeps BEAUTY. We're passionate about who and what we represent and work hard to create real results. Thanks to the strong media relationships we've developed over the years, Charmed PR provides clients with laser-focused campaigns leading to product placement, brand awareness and creative marketing. Ever read a magazine or site and think, "My product should be there!"? We make that happen... a lot.

about - Robin Tolkan-Doyle


Robin Tolkan-Doyle has operated the LA-based boutique agency Charmed PR since 2006. Specializing in indie beauty, she provides her clients with hands-on representation that most entrepreneurs don’t experience with larger firms. From securing media placements, creating marketing campaigns, copywriting and ghost writing to landing sales accounts, Robin’s exclusive approach as a silent partner to her clients comes from her unique career path.


Robin has a built-in understanding of the media world from starting out on the other side of the pitch as a journalist and beauty editor. Coupled with her years of experience as a beauty and fashion business entrepreneur (she created and ran two successful companies from (1999-2006), Robin has a genuine empathy and understanding for the needs of her clients.

When she’s not busy building brands, Robin can be found running, boxing, shuttling her two teenagers around town, spoiling her three dogs...and living a charmed life.



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  • Digital, print and broadcast pitching 

  • Beauty industry & business podcast booking

  • Copy and editorial writing

  • VIP/ Spokesperson management

  • Social media planning + consulting

  • Blogger relations

  • Influencer strategy

  • Brand development + consulting

  • Creative direction

  • Mentorship

  • Representation in LA and NYC available for editor meetings, events and product launches


love & testimonials


Robin is the driving force in our brand awareness, which has led retailers and consumers to ask for us. Her tenacity and creativity has landed The Better Skin Co. on every relative TV show, blog, magazine and social media account. Thank you Robin Tolkan-Doyle of Charmed PR. Your hard work and dedication to our brand is impressive and appreciated.

Murphy Bishop, II

Co-Founder of The Better Skin Co.



former clients




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