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Charmed Public Relations eats, breathes, and sleeps BEAUTY. We're passionate about who and what we represent and work hard to create real results. Thanks to the strong media relationships we've developed over the years, Charmed PR provides clients with laser-focused campaigns leading to product placement, brand awareness, and creative marketing. Ever read an article and think, "My product should be there!"? We make that happen... a lot.



Robin Tolkan-Doyle

The award-winning LA-based boutique agency Charmed PR has been run by Robin Tolkan-Doyle since 2006. Specializing in start up companies and experts in the beauty industry, she provides her clients with hands-on representation that most entrepreneurs don’t experience with larger firms. From securing media placements, creating marketing campaigns, copywriting and social media collaborations to landing sales accounts, Robin’s exclusive approach as a silent partner to her clients comes from her unique career path. Robin has a built-in understanding of the media world from starting out on the other side of the pitch as a journalist and beauty editor. Coupled with her years of experience as a beauty and fashion business entrepreneur (she created and ran two successful companies from (1999-2006), Robin has a genuine empathy and understanding for the needs of her clients.When she’s not busy building brands, Robin runs, a fair trade and ethically sourced beauty marketplace. She's also obsessed with hot yoga, spending time with her family, spoiling her three rescue dogs...and living a charmed life.


  • Digital, print, podcast and broadcast media relations

  • Media deck design

  • Marketing copy and editorial writing

  • Social media planning + collaborations

  • Social media training

  • Event planning

  • Affiliate strategy

  • Brand development + consulting

  • Sustainability practices + cause marketing

  • Creative direction 

  • Mentorship




Lorrie King
Co-Founder of
Caire Beauty


"Throughout my 20+ year beauty career I have worked with many a public relations/communications agency, so when I say that Robin is at the top as a publicist & partner for our business, Caire Beauty, I mean it in more ways than one.  She excels at being razor sharp at identifying prime opportunities that are traditional press placements while leveraging her network to create momentum building unique partnerships whether they be on air, with influencers, affiliates, etc.  Robin is about helping you to thrive, cheer you on, and lift you up. That is why I call her a partner as it takes a person with integrity, intelligence and kindness to transcend beyond just being another person you hire."

Kari & Warren Shulman,
Owners of the Valley Salt Cave


We can’t say enough good things about Robin-Tolkan-Doyle of Charmed PR. Robin has been assisting Valley Salt Cave with some of our PR and organized a highly successful press event for us.  Robin is very well connected and has suggested some great ideas to promote our business. 

Amrita  Thadani
Founder of Neococo

Robin is so much fun to work with. She is very creative and great at executing brand placements. She understands the brand better than anyone else and is very passionate about her work. She is very well connected and has leveraged her network to create incredible opportunities for our brand.

Elaina Badro
Celebrity MUA Artist

Robin is a great publicist. She is very professional and easy to work with. She is prompt with responses and encourages the voice of the experts.” 





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